Deskripsi
Buku ajar Ekonomi Pemasaran Modern menggambarkan bagaimana dinamika pasar global terus berkembang dan menuntut strategi pemasaran yang lebih adaptif dan inovatif. Dalam menghadapi arus perubahan te...
Selengkapnya Deskripsi
Buku ajar Ekonomi Pemasaran Modern menggambarkan bagaimana dinamika pasar global terus berkembang dan menuntut strategi pemasaran yang lebih adaptif dan inovatif. Dalam menghadapi arus perubahan teknologi, perilaku konsumen yang kian kompleks, serta persaingan antar pelaku bisnis yang semakin ketat, pemahaman terhadap prinsip ekonomi dan strategi pemasaran menjadi hal yang sangat penting.
Buku ajar ini membahas berbagai isu kontemporer seperti digitalisasi pemasaran, tren konsumen global, serta strategi bertahan dan tumbuh di tengah krisis. Ditulis dengan bahasa yang mudah dipahami, buku ini cocok bagi masyarakat umum yang ingin memahami bagaimana bisnis dan pemasaran modern bekerja dalam skala internasional serta bagaimana pelaku usaha dapat merancang strategi yang tangguh di tengah ketidakpastian ekonomi global.
Penerbit
PT. Bukuloka Literasi Bangsa
Penerbit Terverifikasi
Detail
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