Tourism Product Development: Theory and Practice is a comprehensive textbook designed to guide students, lecturers, and tourism practitioners in understanding, designing, developing, pricing, presenting, and evaluating tourism products in a systematic and practical way. The book introduces tourism products not merely as destinations, but as integrated combinations of attractions, accessibility, amenities, ancillary services, experiences, markets, stakeholders, and management strategies. The book begins by explaining the conceptual foundation of tourism products, including their characteristics, components, lifecycle, and development factors. It then explores different types of tourism attractions, such as natural resources, cultural and heritage attractions, man-made attractions, and events or festivals. Through these discussions, readers are encouraged to understand how various tourism resources can be transformed into meaningful and competitive tourism experiences. The following chapters focus on tourism resource assessment, market segmentation, tourist behavior, and emerging global trends. Readers are introduced to practical tools such as resource identification, mapping, SWOT analysis, carrying capacity assessment, segmentation variables, target market selection, and positioning strategies. These topics help students analyze destinations more critically and design products that match tourist needs, market trends, and sustainability principles. In the applied section, the book provides step-by-step guidance on tour planning, itinerary development, costing, pricing strategies, product policy, and risk management. Students learn how to design tour packages, arrange travel routes, calculate costs, determine selling prices, manage operational risks, and create tourism products that are both feasible and marketable. The final chapters focus on integrated tourism product design projects, presentation and pitching techniques, as well as evaluation and feedback processes. By combining theory, practical methods, case-oriented questions, and project-based learning, this book supports interactive classroom learning and professional skill development. It prepares readers to think creatively, analytically, and strategically in developing tourism products that are attractive, competitive, responsible, and sustainable. As a textbook, Tourism Product Development: Theory and Practice serves as a valuable reference for higher education courses in tourism, hospitality, travel planning, and destination management